Description

Lecture 01. Connect with Mobile Users
Lecture 02. Write Mobile Friendly Ads
Lecture 03. Use Mobile Friendly Ad Extensions
Lecture 04. Count All Mobile Conversions
Lecture 05. Bid to the Full Value of Mobile
Lecture 06. Use Callout Extensions to Promote Offers
Lecture 07. Understand the Benefits of Ad Extensions
Lecture 08. Know Which Extensions Can Appear Automatically
Lecture 09. Optimize Your Ad Extensions
Lecture 10. Use Location Extensions to Drive Store Sales
Lecture 11. Use Call Extensions to Drive Phone Sales
Lecture 12. Use App Extensions to Drive App Downloads
Lecture 13. Use Sitelinks to Drive Online Sales
Lecture 14. Know Which Extensions Can Showcase Customer Satisfaction
Lecture 15. Best Practices - Improve Keyword Efficiency
Lecture 16. Grow the Reach of Your Keywords
Lecture 17. Choose the Right Keywords
Lecture 18. Classify Your Brand and Generic Keywords
Lecture 19. Increase Calls Part 1: Website Call Conversions
Lecture 20. Quick Tip: Adding or Editing your Ads
Lecture 21. Quick Tip: Call Extension Metrics
Lecture 22. Increasing Calls Part 2: Call Extensions and Mobile Bid Adjustments
Lecture 23. How to add phone numbers to your ads
Lecture 24. Increasing Online Sales Part 1: Keywords and Bidding
Lecture 25. Increasing Online Sales Part 2: Using reports to set Bid Adjustments
Lecture 26. Adwords Quick Tip - Adding Sitelink Extensions
Lecture 27. How to find and run a Search Terms report
Lecture 28. How to choose your campaign settings
Lecture 29. Best Practices - Settling the (Quality) Score
Lecture 30. Best Practices - Creative That Clicks
Lecture 31. Best Practices - Keywords to the Wise
Lecture 32. Increasing your Click Through Rate - Part 1
Lecture 33. Increasing your Click Through Rate - Part 2: Increase Flexible Bidding Strategies
Lecture 34. Return on Investment Series Part 1: Conversion Tracking
Lecture 35. Return on Investment Part 2: Remarketing
Lecture 36. AdWords Quick Tip - Using AdGroups
Lecture 37. AdWords Quick Tip - Keyword Level Destination URL's
Lecture 38. Why Does Being Online Matter?
Lecture 39. Budgeting for Your Online Advertising
Lecture 40. What is AdWords?
Lecture 41. Understanding AdWords Ad Rank
Lecture 42. What is AdWords Quality Score and Why Does it Matter?
Lecture 43. Organize Your AdWords Account to Maximize Your Success
Lecture 44. AdWords Writing Tips: Ads That Attract Customers
Lecture 45. Understand your AdWords account tabs
Lecture 46. Where is my ad?