Description

Guide for Develop Marketing Strategy

1. Introduction
2. Consumer behavior and marketing strategy
3. Cross-Cultural Variations in Consumer Behavior
4. The American Society: Families and Households
5. Group Influences on Consumer Behavior
6. Motivation, Personality, and Emotion
7. Attitudes and Influencing Attitudes

What's New in Version 1.0

This update is signed with Apple’s latest signing certificate. No new features are included.