Kanye West has reportedly attended a late-night meeting with the company behind monster seller Angry Birds.
Why?
To brainstorm ideas and discuss possible avenues for collaboration. Naturally.
British tabloid The Sun reports that Kanye's meeting with Rovio took place in London earlier this month, and to the surprise of no one, "it was his idea".
There are no details regarding the outcome of this meeting, so we're left to guess at the form that any Rovio-Kanye joint venture might take.
Perhaps Kanye could provide the soundtrack for a future Angry Birds project?
Or perhaps Rovio could equip Kanye with a giant catapult to help him disrupt awards shows more effectively?
Your guess is as good as ours.