Fred isn't happy: he works in a meat packing plant, and frankly that's got to be a bit of a drag for anyone.
After growing sick of the slaughter, he concocts a plan to rescue all sorts of cutesy animals from their squishy dooms - from the humble rodent, to the majestic Narwhal - but unfortunately he's got a sentient factory against him.
Cue a highscore chaser for your iPhone or iPad that has you avoiding grinders and spinning blades in a manner not entirely dissimilar to the Game & Watch from back in the day.
That's Meat Factory, and it looks neat.
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It's out now on iOS, and it costs 99c / 69p. Go get it via the link below.