Clash of Kings proved to be a massive commercial success worldwide (50 million downloads on Android alone tells its own story) but for all of the games success it wasn’t without its faults. Fortunately, the games developer Elex Tech took the decision to fix those problems in its brand new version of the game Clash of Kings: The West.

If the title seems a little on the nose, that’s no accident – Clash of Kings: The West has been developed specifically just for the Western market. For all of you that played the original, you’ll already know why that comes as big news, as you’ll no longer have to deal with constantly being crushed by Chinese players that benefited from cheaper IAP’s than their Western counterparts.

But Elex Tech haven’t stopped there - in the interest of making the game fair for all players, the pay to win tactics that plagued the first game are now a thing of the past, with a reduction in the benefits for high tier in-app purchases in Clash of Kings: The West. On top of that, Elex Tech has a very special event planned for the game with low tier purchases now having substantially more impact on the game. For as little as $1.50, you can be competitive against any player – throwing much more focus on strategy rather than just splashing the cash.

Newbies will also get plenty of speed-up items early on so you won’t have to wait so long to advance in the early stages.

In addition to the regular events, Clash of Kings: The West includes a number of exclusive events. West Go gives you the chance to catch a dragon and send it out to defeat your enemies, and Viking Invasion challenges you with defending your castle from marauding pirates.

Explorer’s Guild is an upcoming feature that’ll let the most adventurous players explore dungeons across the land for hidden treasure.

Plus there are frequent events and competitions on the Facebook page, with plenty of in-game rewards available – it’s a pretty good place to organise alliances with other players, too
We spoke with one of the games developers to get their thoughts on the game.

What do you feel audiences will be most excited about?

"You can compete with the players from all around the world, and use smart strategy to conquer the powerful opponents."

Which part of the game are you personally the most proud of and why?

"I like the monster challenge ranking, but it’s more of an early stage game-play, the middle term players rarely play it. This game-play is a pure test of battle strategy. I’m a tactical player, so I like the content that needs research and strategy."

What is the game’s community like, and have you found it to have a global appeal?

"The players have a strong connection from battles, and a weaker connection from communications, you can easily know whether he/she is enemy or ally. You can simply see it from behavior like attack or reinforce.

We use Google translation in our chatting system, which supports 60 of the most common languages to make the global chatting available."

Do you have anything planned in terms of future updates for the game and, if so, can you give us any details of what these might include?

"We prepared some interesting battle items. You may see them in the October updates, which will add more fun to the rather “boring” battles. And we also are planning some very creative game-play, such as a sea battle. We also consider modifying the battle of the throne, so that more players can join and get prize from it."

Do you have any tips or advice to users on how to play the game?

"If you haven’t try CTW, please try it now! If you are enjoying it, please share it with more friends, because this is a fair war game that you can play for a long time. You can find all the exciting war game-play in this game."

You can download Clash of Kings: The West for free from the App Store and Google Play.

This article is sponsored as part of Steel Media Preferred Partner's.