Despicable Me: Minion Rush celebrates 10 years of extraordinary success with a World Tour

By , on February 23, 2023
Last modified 1 year, 9 months ago

Back in 2010, animation studio Illumination produced a movie that would become the most successful animated movie series of all time, Despicable Me. A short three years later, Gameloft developed the Despicable Me: Minion Rush runner game which this year is celebrating a decade of near-unparalleled success.

Minion Rush picks up when the main protagonist of the series, Gru, has gone. Left with no evil overlord to serve, the Minions, the small, unintelligible scourge of banana-kind, have decided they want to become the ultimate secret agents. As you control one of these little fellows you will run through locations such as the Anti-Villian League HQ and collect as many bananas as you can as you jump and weave your way through hundreds of obstacles.

The success Minion Rush has had is quite simply staggering. Within ten years, it has been downloaded an unbelievable 1 billion times, and even if you take into consideration some individuals re-downloading it on newer phones, that is still a giant reach. The only other mobile app that comes to mind with those numbers is Subway Surfers, clearly, there is something to this endless runner genre. If you want a hit, make a runner.

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To celebrate this worldwide permeation, the Minion Rush World Tour will be touring the globe, in-app at least. Every month will be focusing on a different country, with unique and fun new activities designed around the 1- year anniversary popping up. There will also be new costumes to collect and community contests to bring all the communities around the world together to partake in this monumental milestone.

To make sure that you don’t miss your chance to partake in the festivities, download Despicable Me: Minion Rush now from the App Store or Google Play and be the best banana bandit you can be.