We all know the world-famous Sanrio brand in some way, most likely through Hello Kitty, and you would think they wouldn’t need more exposure, but recently they've been on a collaboration tear. Now, Nexon racer KartRider Rush+ is the latest to benefit from the cute and fuzzy invasion, lasting through until August 8th.

As part of this Sanrio-stacked event, you can tackle quest objectives like finishing ranked mode races, or simply just log in, in order to start racking up some Red Bows. Get enough of these charming accessories and you can trade them for prizes such as 300 K-Coins, 30 Sanrio Characters Balloons, and more.

As you can expect, you can get a hold of a multitude of collab items by completing even further missions like logging into the game on weekends or dominating Ranked Mode. Complete that tall order and you will earn shards to trade for items like the My Melody Outfit Set (Perm). Work hard enough, and you get the Hello Kitty 50-Year Anniversary Background.

If you are up for putting the long yards, then take yourself over to Marathon Knight, or if you fancy a challenge Marathon Knight - Max. Race in these ten times and you will pick up the Kuromi Marathon Skin Card, so you can delight or terrify your opponents by driving at them with those big, black, bat ears.

You can also tackle a host of other quests such as racing 10 times, perfect with the above, or simply logging in for five days. Do enough of them and you will unlock the Sanrio Characters Frame (Perm), and the Hello Kitty Plate (Perm). If you manage to grab five permanent collab items, you will be bestowed the permanent and converted title of SANRIO CHARACTERS x KRR+.

Finally, for those of a social media disposition, head to the official Facebook page. If 1,000 people view the collaboration celebration video, you can earn the Hello Kitty Portrait coupon. KartRider Rush+ is available to download from the App Store and Google Play.