Since it's relatively new, HoYoverse is making big plans to push its urban fantasy ARPG Zenless Zone Zero at one of the biggest game shows there is; PAX West 2024. Taking place in Seattle from August 30th to September 2nd, fans will be able to step into the apocalyptic world, just without all the danger.

HoYo will be commandeering a 150 square metre booth, with a design inspired by the memorable elements from the Hollows, bringing New Eridu itself to Earth. As you explore the booth you will find game demo opportunities, an immersive entertainment experience, and much more.

The booth itself is split into four separate areas. This consists of a stage, a merchandise display, a major game demo area, and a cosplayer corner, which will no doubt be a sight to see. The demo space will offer new characters and content from Zenless Zone Zero Version 1.1, with 20 PCs and four PS5s available to play on.

PAX West is once against hosting its official pin trading event, Pin Quest, and this year ZZZ will be taking part. The event itself is organised by Pinny Arcade, the exhibition's official pin brand. To commemorate the first standalone presence of ZZZ in PAX, players will be able to complete tasks to earn pins. Or you could just throw money at the problem and buy them.

If you head to the ZZZ stage you can take part in a host of online and offline events, with the opportunity to reap some huge merchandise rewards. There is a combat racing competition, which sounds awesome, a game quiz dubbed Bangboo Knows, and other fun activities. Additionally, you can redeem more merch by sharing onsite photos through social media, either cosplaying or completing onsite commissions.

Zenless Zone Zero is available to download from the App Store and Google Play.